We’re Doing Business in a Changed World
How Will You Change Your Strategy?
Contact us about a “review and renew” of your organization’s way ahead
The last three years upended what you do and how you do it.
It’s difficult to think of a business or other organization that wasn’t disrupted by COVID-19 – in many cases, significantly.
When shutdowns began, the impacts were rapid and stark. In the U.S., 34% of small businesses closed between March 2020 and May 2021. Globally, nearly 10% of total working hours were lost over the same period – the equivalent of 255 million full-time jobs lost.
We’re seeing recovery from these and other immediate effects. But the world is different now from the pandemic, and from other disruptive changes that played out in parallel. There is no “back to normal.”
For most organizations – yours included – the focus has been on crisis response. It’s time to look ahead and align to the “new new.”
Some powerful drivers of change have made a big mark on the business environment.
Workforce expectations are transformed. People across industries and government are demanding the flexibility of work hours and location they’ve had since 2020. 83% want a hybrid model. And 54% say they’ll leave their current job to one that provides it.
Elevated demands for racial and social justice have increased pressure on businesses to reimagine and act on diversity, equity, and inclusion. In a 2022 survey, 54% believe companies aren't living up to their promises to address racism.
The climate crisis is impacting businesses like never before. Damage and operational disruptions - and trying to prevent them - are are a growing cost. According to a Deloitte survey, 97% of businesses have already seen the adverse effects of climate change. At the same time, transition to a new energy economy offers immense opportunities.
And - slowly, then all at once - artificial intelligence has arrived in force . Already in 35% of businesses and growing fast, AI is creating new possibilities - automating processes and jobs, transforming customer service, marketing, content creation, writing computer code, and more.
You already had a strategy –
how do you need to adapt it?
How do we create new opportunities in a recovering but still volatile economy?
How do we create working conditions that serve our people’s needs as well as the needs of the business?
How do we stay connected to customers and stakeholders and
serve them in new ways?
It starts with a fresh look at how you’re charting your future – we can help
Conditions have changed –
but not your aspirations,
or your purpose.
If you’re like most organizations, rising to the pandemic and the other challenges of the last three years exhausted your team, while keeping the mission going also rallied them . But that’s hard to sustain without a forward-looking focus on what’s next, and on what returns the organization from survival mode to its purpose.
Gallup research shows that when employees are enthusiastic about the future, seven in ten are engaged at work. When they aren’t, only one in 100 is engaged. When leaders connect their employees to purpose, they are more than 700% more likely to be highly engaged. And other studies suggest that inspired employees are 50% more productive than even those with a high degree of employee engagement.
A fresh look now at your strategy is essential to reinvigorate the inspiration that can fuel your organization in challenging times. How can you adapt your strategy while preserving its essence and intent? How can you realign goals, resources, and initiatives, not reactively, but in anticipation of what’s next? It won’t be easy – but strategy never is.
We’ll help you bring your future into clear view
Our Approach
Our approach begins with a review of what you were doing in your business before and during COVID-19, through the lens of what’s changed due to the pandemic and other recent trends, as well as other changes that our ongoing environmental scanning research tells us are “over the horizon.”
We look at the impacts of these changes, trends, and emerging signals on your current goals and objectives … on the initiatives you had planned and underway to achieve those goals … and on the critical enablers that your strategy relies on for success.
From there we can help you identify what should be next:
Updated goals, objectives, and initiatives – and new ones that may not have been possible before.
Alternatives for enabling your new way ahead.
Your “business narrative” for the future.